2021世界儿童产业博览会

2021 World Kids Expo (WKE 2021)

暨云上·世界儿童产业博览会

2021 World Kids Expo Virtual (WKE Virtual)

时间：2021年8月28-30日

Date:August 28th-30st, 2021

地点：中国·东莞·广东现代国际展览中心

Venue: Guangdong Modern International Exhibition Center

【展会背景】Event Background

儿童是国家的未来，是世界的希望。放眼世界人口总数比例，在76亿人人口中，儿童总数占人口总数的1/4，约 19亿人。其中，印度儿童数量3.64亿，约为全球儿童总量的18.4867%；中国儿童数量全球第二，约为2.454亿，是全球儿童总量的12.53%，占国内总人口的16.6%。美国儿童数量约为6.09千万，约为全球儿童总量的3.0947%。在庞大的世界儿童人口基数下，首先迎来发展机遇的，是儿童产业。全球儿童人口规模巨大，在人口、政策红利下的儿童产业，成为了场提一座“储量”惊人的巨大“金矿”，蕴藏着无限商机。儿童在教育、玩具、游乐、服装、生活用品、文体用品等方面消费需求，也为市供了源源不断的动力。

Children are the future of the world. Among the 7.6 billion people in the world, the children accounts for a quarter of the total population with 1.9 billion people. Among them, India has 364 million children, which is about 18.4867% of the children in the world; China ranks second with about 245.4 million, which is 12.53% of children in the world and 16.6% in the domestic. The United States is about 6090 million, which is 3.0947% of the children in the world. With the world's huge population of children, children's industry has a very broad prospect. It has brought unlimited development that Children have a lot of needs in education, toys,amusement, clothing, daily necessities, cultural and sports goods, etc

儿童产业是朝阳产业，更有人称为常青产业，是一座“储量”惊人的巨大“金矿”，蕴藏着无限商机，这种价值正在逐步释放。据数据显示，截止目前我国0-14岁人口数量已破2亿，每年新出生人口近2000万。 “全面二孩”的带

动下，年均新增人口将增加200-300万人，预计到2020年十三五规划末期0-14岁人口数将达到2.5亿。庞大的基数、稳定的增长，奠定了儿童市场坚实的客户基础，预计未来5年，儿童消费市场总额增速将有望突破20%。这是一个庞大的蓝海市场，但也是一个全新的充满挑战的市场。儿童产业的消费力给很多产业带来无限的发展空间，不少行业已将儿童看作是5—10年后的消费主力，早早提前布局，抢先占领儿童市场的优势。

Children's industry is considered as one of the most promising sectors by many. Data show that in 2018, China's 0-14 population has already crossed the 200 million mark. Since the implementation of “two-child” policy, up to 20-30 million babies are born in the country every year. It's estimated that by the end of 2020, China's 0-14 population will climb to 250 million. This staggering child population will translate into a rocketing market with growth rate topping 20% in the next 5 years. It’s a new market which is full of challenges. The consumption of the children's industry has brought immeasurable development to many industries and they have regarded children as the main consumption groups in 5-10 years.

【展会概况】Event Overview

面对儿童产业庞大的市场需求，为推动儿童产业发展。由东莞玩具与婴童协用品会、广东鸿威国际会展集团有限公司、南方报业传媒集团联合主办，广东鸿威国际会展集团有限公司、东莞鸿威展览有限公司、南方易格联合承办的“2021世界儿童产业博览会”（World Kids Expo 2021）定于2021年8月28-30日在中国•东莞•广东现代国际展览中心隆重举行。WORLD KIDS EXPO 2021以寓教于乐、关爱儿童为宗旨，促进儿童产业产需对接、产业交流，推动儿童产业快速发展。

此次博览会将于2021年8月28-30日在东莞·广东现代国际展览中心开幕，涵盖儿童教育板块、儿童用品板块、文体用品体育板块、儿童玩具板块、儿童乐园板块以及国际展区，共六大板块。展览面积预计10万平方米，预计吸引国内外名企1500家，超过8万人次到达现场洽谈采购寻找商机。

外名企1500家，超过8万人次到达现场洽谈采购寻找商机。

To push forward children’s industry in the midst of surging market demand, 2021 World Kids Expo (WKE) will be held on August 28th-30st, 2021 at Guangdong Modern International Exhibition Center, Dongguan. The event will be hosted by Dongguan Toy and Baby association supplies association, South newspaper and organized by Guangdong Grandeur International Exhibition Group, Dongguan Grandeur Exhibition Co., Ltd and Southern Urban Daily. Revolving around its 5 keywords, which are Interaction, Experience, Entertainment, Learning, and Charity, a series of live activities will be staged to boost the development and communication of children’s industry. It will cover education, products, stationery and sports, toys, playground of the children and international exhibition areas. There will be 100,000 square meters of the exhibition, which is expected to attract 1,500 domestic and foreign companies, and more than 80,000

【WORLD KIDS EXPO 2021展品范围】Exhibition Scope

（一）儿童教育展区 Children’s Education

教学设备类：仪器设备、实验室及功能教室设备、智能教具、模型、试剂耗材、教学用品印刷及复印设备、教学资源光盘、优秀教学课件、特殊教育设备仪器、课堂教育资源、教学用音乐、美术、图书及体育设施及用品、课桌椅、幼儿园装备、舞台设备、图书馆设备等；

Teaching Equipment:  Classroom equipment, laboratory and multimedia classroom equipment, smart teaching tools, models, classroom supplies, teaching supplies, printing and copying equipment, educational videos, special educational equipment and instruments, art supplies, books, sports equipment, desks and chairs, kindergarten equipment, stage equipment, library equipment, and etc.;

学生用品类：教育图书教材、教辅、儿童读物、启智软件、学前教育装备、益智玩具、室内玩具、校服、学习用具等；

Student Supplies:  Educational books, textbooks, reference books, children's books, educational software, preschool educational equipment, educational toys, indoor toys, school uniforms, learning equipment, etc.;

多媒体教学类：投影机、电子白板、液晶白板、显示设备、中央控制 、录音机、扩音机、一体机、班班通、LED大屏幕、触摸一体机、投影设备、虚拟仿真系统、平板及台式电脑、高清电视、实物提示机、多媒体课件、反转课堂、多媒体讲台、音频收录机、高拍仪、备课仪、实物展台、一体化切换台、麦克风、音响设备等；

Multimedia Equipment:   Projectors, electronic whiteboards, LCD whiteboards, display equipment, recorders, amplifiers, LED displays, projection equipment, virtual simulation systems, tablets and desktop computers, HDTVs, multimedia courseware, multimedia podiums, tape recorders, high-speed photographic apparatus, microphones, audio equipment, and etc.;

美育教育：国内各儿童剧剧团剧目介绍、各大中小学、幼儿园、培训机构、教育器材、教育软件、特色教具、学习用品、美术用品、图书、文博、非遗、早教产品、书包、学习机、电子词典、乐器、家教软件、运动器材等；

Arts & Sports Education Equipment:  Children's playwrights, training institutions, supplementary schools, educational equipment, educational software, special teaching tools, school supplies, art supplies, books, cultural museums, preschool education products, school backpacks, learning devices, electronics dictionaries, musical instruments, tutoring software, sports equipment, etc.;

创客教育及现代远程教育：现代远程教育、TEM教育及课程、机器人教育及课程、机器人教育加盟、儿童编程教育、人工智能硬件、3D打印设备及应用、AR\VR教育解决方案、实验室创客课程、创客教具类产品、创客空间设计、 3D创客教室、虚拟创客动画等；

Maker Education & Distance Education: Distance education equipment, TEM education and courses, STEAM education, children's programming education, AI hardware, 3D printing equipment and applications, AR\VR education solutions, laboratory courses, 3D classrooms, etc.;

儿童智能产品：智能手表、手环、智能安全书包、智能防丢鞋、AR早教产品、智能手机、智能牙刷、智能学生卡、早教益智产品、亲子机器人、智能学习机、智能路由器、智能玩具、智能钢琴、智能监护器等儿童智能电子产品等；

Children's Smart Products: Smart watches/bracelets, smart backpacks, smart shoes, VR/AR early educa-tion products, smart phones, smart toothbrushes, smart student cards, developmental puzzles, educational robots, smart learning devices, smart routers, smart toys, smart pianos, smart monitors and other children's smart electronic products, etc.;

文具用品：装订设备、演示用品、邮寄、印戳设备、办公家具、财务及银行设备、办公室耗材、打印技术及耗材、文教用品、文具盒、书包、背包、字典、学习用具、学生户外学习、教具、现代办公及教学仪器设备、电脑及IT数码产品、体育用品与健身器材、休闲娱乐用品、书写设备及纸品、美术用品、手工艺品、动漫文化产品、礼品文具、节庆用品等。

Stationery: Binding machines, mailing/stamping equipment, office furniture, accounting/banking equipment, office consumables, printing consumables, educational supplies, pencil boxes, backpacks, dictionaries, school supplies, teaching aids, modern office and teaching equipment, computers and electronic devices, sporting goods and fitness equipment, leisure and entertainment equipment, pens and paper products, art supplies, handicrafts, animation and cultural products, festive and party supplies, etc.

（二）儿童生活用品展区

儿童家居：儿童家具、童车、童床、安全座椅、儿童餐桌、儿童床上用品、家纺用品、儿童照明、儿童护理、儿童家庭用品、室内设计、装饰材料、木工机械等；

儿童食品：乳制品、营养品、休闲食品、果汁饮料、方便食品、营养保健品等；

儿童服饰：品牌童装、童帽、鞋袜、亲子装及服装配饰等；

儿童童车：童车、婴儿手推车、餐椅、摇椅、婴儿床、学步车、三轮车、自行车、摇摆车、电动童车、扭扭车、滑板车、婴儿床垫、儿童安全座椅、汽车安全座椅、童床及家具、摇篮、安全气囊、安全带、检测设备、童车塑胶配件等。

母婴用品：哺喂用品、洗护用品、清洁消毒产品、卫生护理用品、电子安全用品、游泳设备等；孕妇保健品：孕产妇奶粉、孕妇保健品、月子餐、孕妇饼干、孕产妇辅食、其它孕妇育儿食品等；

（二）Children’s Daily Products

Interior Decoration for Children:Children's furniture, baby carriages, cribs, safety seats, children's dining tables, children's bedding, home textiles, children's lighting, children's household products, interior design, decorative materials, and etc.;

Children’s Food: Dairy products, nutritional supplements, snacks, juice, beverages, convenience foods, and etc.;

Children’s Clothing: Children's apparels, children's hats, footwear, parent-child matching clothes, accessories, and etc .;

Children’s Riding Toys & Strollers: Baby strollers, dining chairs, rocking chairs, cribs, walkers, tricycles, bicycles, electric strollers, twisters, scooters, baby mattresses, child safety seats, car seats, cradles, airbags, seat belts, testing equipment, plastic accessories for strollers, and etc.;

Mother & Baby Products: Baby feeding equipment, baby toiletries, cleaning and disinfecting products, sanitation products, baby swimming equipment, electronic safety devices, and etc.;

Pregnancy Supplements: Pregnancy formulas, pregnancy supplements, pregnancy biscuits, supplemen-tary foods for mothers, baby foods, and etc

1. 儿童玩具展区 Children’s Toys

   儿童玩具、益智玩具、早教玩具、木制玩具、儿童汽车等其它杂项玩具；

   Children’s Toys: Children's toys, educational toys, early education toys, wooden toys, children'svehicles, and etc.;

   （四）儿童乐园展区 Children’s Amusement

   游艺模拟机、派对机、VR游乐设备、自助贩卖机、电玩产品及配件、大型户外游乐设备、充气游乐设备、水上乐园游乐设备、主题乐园设备产品、室内外大型游乐设备、动感影视设备、园林景观施工单位、儿童乐园、拓展淘气城堡等。

   Kiddie rides, arcade games, VR/VR games, vending machines, video games and accessories, largeoutdoor amusement rides, inflatables, water park equipment, theme park equipment, indoor and outdoor play structures, children's playgrounds, bouncy castles, and etc.

   （五）儿童国际展区 Children's International Exhibition

   【WORLD KIDS EXPO 2021专业观众】Target Visitors

   儿童用品经销商、代理商、分销商、直销商、品牌商、批发商、加盟商、零售商、贸易商、制造商等；

   母婴用品连锁店、月子中心等

   各公办及民办幼儿园园长、老师，早教、亲子中心、幼教等机构负责人等；

   各省市电教中心、信息中心、装备中心、教育管理、教研部门、教育培训机构、咨询机构和采购部门等；

   乐园、公园、游乐场、玩具店、超市、百货公司、母婴店、校车租赁与服务公司等；

   有意进军儿童行业的投资商、加盟商、网络经销商等；

   国内外主题公园、水上乐园、旅游景点、影视基地、景区、度假村、博物馆、科技馆、展示馆（厅）、海洋馆、

   纪念馆筹建机构和运营机构等；

   动漫游戏产品经销商代理商，衍生品代理商经销商等；

   游戏游艺机代理商经销商；儿童游乐产品经销商、代理商、娱乐城、电玩城等；

   房地产开发商、物业公司、俱乐部、健身运动中心及风险投资机构等。

   Distributors, agents, dealers, re-sellers, chain stores, wholesalers, franchises, retailers, traders, and manufacturers for children’s products, games and rides, amusement equipment, animations, and related

   derivatives,

   Toy stores, supermarkets, department stores, mother and baby stores, and etc.;

   Public and private kindergartens, education institutions, childcare centers, primary schools and etc.;

   Amusement parks, theme parks, water parks, tourist attractions, film studios, indoor play centers, resorts, museums, aquariums, arcades and etc.;

   Real estate developers, property companies, clubs, fitness centers, financing and investing institutions, related government agencies and departments, and etc.

   【WORLD KIDS EXPO 2021专题展会】 Co-located Trade Shows

   2021世界儿童产业博览会暨世界儿童教育装备及人工智能教育展

   2021世界儿童产业博览会暨世界儿童现代远程教育、培优及艺术培训展

   2021世界儿童产业博览会暨世界文具展

   2021世界儿童产业博览会暨世界儿童家具及室内设计展

   2021世界儿童产业博览会暨世界儿童食品展

   2021世界儿童产业博览会暨世界儿童服装展

   2021世界儿童产业博览会暨世界玩具展

   2021世界儿童产业博览会暨世界童车展

   2021世界儿童产业博览会暨世界儿童乐园展

   2021世界儿童产业博览会暨世界儿童产品国际展

    

    

   World Kids Educational Equipment & AI Education Fair (KEF)

   World Kids Distance Education & Supplementary Education Fair (DESE)

   World Stationary Fair (WSF)

   World Kids Furniture & Interior Design Fair (KFID)

   World Kids Food Fair (WKFF)

   World Kids Wear Fair (KWF)

   World Toys Show (WTS)

   World Kids Riding Toys Fair (KRTF)

   World Sporting Goods Fair (SGF)

   World Kids Amusement Park Fair (KAPF)

   World Kids Cartoons & Developmental Games Fair (CDGF)

   n as the main consumption groups in 5-10 years.

   【WORLD KIDS EXPO 2021宣传推广】 Event Promotion & Marketing

   国际协作: 100多家国际协会、商会、政府机构、媒体、展会合作，进行广泛的宣传推广。

   硬性广告: 100多家杂志、报刊或其它平面媒体以广告互换、有偿广告等方式合作推广。

   新闻消息: 在各大杂志、报刊、网站上不间断地发布2000条以上展会最新进展及相关信息。

   深度报道: 就展会重大进展、重要内容及重要参观商、参展商等特别消息进行深度报道。

   专题节目: 通过电视台电台、专业平面媒体、行业网站进行专题报道。

   展览快讯: 展会前制作3期展览快讯，邮寄给广大参展商及采购商。

   电子函件: 制作电子邀请函、电子快讯、电子请柬广泛发布5000万条email。

   视听媒体: 通过50家以上电视台、电台等以广告或新闻报道的方式宣传。

   户外广告: 通过站牌、彩旗、气球、拱门、灯箱等户外广告媒体进行推广。

   新闻会议: 召开新闻发布会，邀请广大媒体报道展会的最新状况和动态。

   新闻转载: 允许并鼓动其它媒体、网站等转发展会相关消息和内容。

   展会门票: 前后印刷100000张，通过各种渠道广泛邀请客商前来参观。

   邀请函：先后两次印刷200000份彩色邀请函，通过邮寄及展会派送等方式邀请展商及观众。

   展会简报: 5万份简报，与展览快讯类似，更简单快速地将展会讯息传递出去。

   国际展会: 通过各种方式直接或间接参与国际同类型著名展会，加强参展商与采购商的邀请。

   新媒体：运用微信、抖音、今日头条、UC等新媒体端口进行广告定向投放，精准邀请人群。

   International Collaboration: Support from 100+ international associations, chambers of commerce, government agencies, media, and related exhibitions, and etc.;

   Printed Advertisements: Advertisements on 100+ magazines, newspapers and other printed media;

   News Coverage: Event’s latest developments, exhibitors news and etc. covered by 2,000+ magazines, newspapers, websites, and etc.;

   Newsletters: E-mail blasts to all exhibitors and buyers before the show;

   E-invitations: 50+ million online invitations to be sent on our buyer and exhibitor database;

   Indoor Advertising: Promotion on 50+ TV and radio stations;

   Outdoor Advertising: Ads at transport stations, on billboards, digital signage, and etc.;

   Press Conference: A press conference to be held before the show, with mass media to have live coverage;

   Visitor Tickets: 100,000+ printed admission tickets given away for free to quality buyers;

   Printed Invitations: 200,000+ printed invitations mailed to invite visitors and exhibitors;

   Overseas Promotion: Participating relevant overseas exhibitions worldwide to meet with international exhibitors and buyers face to face;

   Social Media: Exhibition news updated on social media like WeChat, Douyin, Weibo, Twitter, Facebook, and etc.

   【WORLD KIDS EXPO 2021参展与广告费用】 Exhibition & Ads Fee

   1、展位费用 Booth Rates

   A、国际标准展位（3m×3m＝9㎡/个） 价格：13500元/个

   B、空地价格1500元/㎡

   说明1：标准展位含白色围板（2.5米高）、洽谈桌一张、折椅二把、射灯二盏、中英文楣板、地毯。

   说明2：空地36㎡起租，无任何设施，企业需自行设计、装修, 由主办单位代展馆收取30元/㎡特装管理费。

    

   1、Booth Rates 
   A、Standard Booth (3m*3m＝9㎡/booth)  USD2,075
   B、Raw Space USD 230/㎡
   Note 1: Standard Booth includes white surrounding board (height: 2.5m), one table, two chairs, two spot lights, fascia in Chinese and English, carpet.
   Note 2: Minimum rental area of Raw Space: 36m2. No facilities provided. The booth should be built and decorated by exhibitors themselves. Management fee: RMB 30/m2.

    

   【参展流程】 Exhibition Procedure

   申请参展：参展企业详细填写《参展合同表》加盖公章，与加盖公章的营业执照复印件原件一式两份快递至承办单位申请。

   展位安排：展位安排以“先报名、先交款、先安排”为原则，为统一大会形象，承办单位有权对少量展位予以调整。

   交款确认：参展企业合同签好后，5个工作日内将参展费全额汇入承办单位指定帐户，汇款电子底单发至承办单位。如未履行，承办单位有权取消企业预订展位。

   合同确立：5个工作日内向参展企业回寄加盖公章的《参展合同表》，承办单位收到款项后，合同确立。 会务接待、住宿、展品运输、布展等详见《参展商手册》，《参展商手册》将于博览会开幕前两个月发送参展单位。

   Please carefully fill out Exhibitor Contract with company stamp before faxing or sending it to the Organizing Committee.

   The exhibition fee must be transferred to the appointed account within 5 workdays after the exhibition application is confirmed, otherwise your booth will be waived.

   After the booth is confirmed, the “Exhibitor Manual” will be sent to the exhibitors, the content of which includes how to transport the exhibits, hotel information, facility rental, and other relevant information.

   The Organizing Committee will arrange booths according to the principle of ”first come, first served”. The organizer reserves the right to move your booth to another location.

   During the exhibition, the Organizing Committee will give the invoices to exhibitors uniformly.

    

    

   广东鸿威国际会展集团有限公司

   地址：广州市海珠区新港东路1000号保利世界贸易中心C座7楼

   全国免费热线：4006258268

   Guangdong Grandeur International Exhibition Group

   Address: 7/F, West Tower, Block C, Poly World Trade Center, No.1000 of

   Xingang East Road, Haizhu District, Guangzhou Free National

   Hotline: 4006258268 Dongguan, Guangdong,

   广东现代国际展览中心

   地址： 广东省东莞市厚街镇家具大道1号

   Address: NO.1 Road and Furniture Road, Houjie,

   P.R. China